More on Branding for Towns
After writing that last entry, I took off on a web search for more ideas and information. Tagline Guru has a excellent article on Top US City Mottos & Monikers. A list is provided of the 50 top U.S. City Mottos and the 50 top U.S. City Nicknames. I found the criteria used for selecting the winners to be very important and useful in choosing a brand for our own town.
Branding criteria:
- Attributes: Does it express a city’s brand character, affinity, style, and personality?
- Message: Does it tell a story in a clever, fun, and memorable way?
- Differentiation: Is it unique and original?
- Ambassadorship: Does it inspire you to visit there, live there, or learn more?
Update on Sunday, November 11, 2007 at 03:50PM by
Grassroots of Tarboro
Grassroots of Tarboro
I've been playing with the idea of Tarboro is STARboro, Shining brightly in eastern North Carolina. Eastern North Carolina Shiny Star, Let it Shine!, Star city, etc.
I think what got me thinking about it was simply the domain , it's short ,easy to remember, and lends itself to easy graphics.
I'll bounce it around town and see if I can get some feedback.
Posted on Sunday, November 11, 2007 at 02:44PM
by
Grassroots of Tarboro
in Tarboro, NC
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Grassroots of Tarboro
in Tarboro, NC
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